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COLITE
YEAR:2023
OBJECTIVES:
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Keep production budget-friendly while maintaining a professional look.
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Incorporate aerial footage to give dynamic perspectives of the event.
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Use quick, snappy shots to capture energy and pace.
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Emphasize the event itself rather than focusing on individual riders.
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Highlight Vitus branding consistently throughout the video.
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Showcase Vitus’s participation as an event sponsor, reinforcing brand presence.
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Create engaging, shareable content that reflects Vitus’s connection with the cycling community.
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