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VITUS BIKES

YEAR:2020

OBJECTIVES:

  • Keep production budget-friendly while maintaining a professional look.

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  • Incorporate aerial footage to give dynamic perspectives of the event.

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  • Use quick, snappy shots to capture energy and pace.

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  • Emphasize the event itself rather than focusing on individual riders.

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  • Highlight Vitus branding consistently throughout the video.

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  • Showcase Vitus’s participation as an event sponsor, reinforcing brand presence.

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  • Create engaging, shareable content that reflects Vitus’s connection with the cycling community.

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