OBJECTIVES:

• Keep production budget-friendly while maintaining a professional look.

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• Incorporate aerial footage to give dynamic perspectives of the film

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• Use quick, snappy shots to capture energy and pace of the community.

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• Emphasize the community imopact itself rather than focusing on ithe project.

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• Highlight Cascade branding consistently throughout the video.

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• Showcase community participation as well as sponsors, reinforcing brand presence.

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• Create engaging, shareable content that reflects Cascades connection with the community.